In a recent 30-day campaign for an audiology practice, Ever Social ran one Meta Ads campaign with two ad sets. Here’s what happened.
The Approach
A single campaign with two ad sets for the practice. A qualifying lead form collected name, phone number and reason for enquiry, filtering out bad leads before they reached the practice. Ad copy was written to HPCSA Rule 23: no testimonials, no superlatives, no guarantees, no pressure tactics. Leads arrived in real time, with the practice calling each one within the hour.
The Results in 30 days
Total leads generated: 79
Qualified leads (met all qualifying criteria): 54
Qualification rate: 68.35%
Total ad spend: R1,260
Cost per lead: R15.95
Booked consultations: 10
Hearing aids purchased: 2
The Math
54 qualified leads for the price of a dinner out and 10 of those became booked consultations, an 18.5% booking rate. Two of those consultations ended in hearing aid purchases. With a single booked patient worth R15,000-R30,000 in lifetime value to this practice, the two purchases alone covered the R1,260 ad spend more than 20 times over.
What we track
Cost per lead (the average spent per enquiry submission), lead-to-booking rate (how many enquiries become consultations), and cost per booked patient (ad spend divided by confirmed appointments). These are the numbers that matter.
These results reflect one campaign for one practice and are not a guarantee of future performance. Practice name and patient details are not disclosed. Conversion rates depend on how quickly and well you respond to leads.